About Us

Aparicio, Walker & Seeling, Inc.


The owners and employees of Aparicio, Walker & Seeling are dedicated to advising and servicing our clients in all aspects of insurance. We pledge to recommend policies or alternatives that achieve maximum asset protection while minimizing the overall total cost of risk.

AWS Insurance serves the Gulf Coast region, providing insurance protection coverage for residential and commercial properties as well as individual and group policies.

We offer unparalleled coverage in homeowner’s insurance, car insurance, flood insurance, health insurance, and life insurance for individuals and families in Metairie, New Orleans, and the surrounding areas. Navigating the healthcare marketplace can be overwhelming, but the insurance experts at AWS will review the different plans and options with you to help you decide what types of coverage you and your family need.

Recently, AWS partnered with TechCanary to manage AWS’ agency management system. TechCanary’s cloud-based, analytics-driven insurance solution is the #1 insurance solution inside the Salesforce CRM platform. The system gives AWS better operational flexibility to adjust our offerings to your needs. Michael Seeling, Vice President of AWS Insurance, commented on the TechCanary selection saying, “ … We needed a modern system that could keep up with technology trends and that was really a new generation of system that combined agency and customer management.  TechCanary proved to offer the best fit solution for our organization.  Not only does it have a great breadth and depth of capability, but the flexibility of the platform will enable us to continue to enhance and tweak the system and our processes as our needs and our customers’ expectations change.”

AWS is the premier agency for affordable insurance in New Orleans and Metairie. We care about our community and the businesses that help the Gulf Coast region thrive. For that reason, we offer amazing coverage options for small businesses in liability insurance, property insurance, worker’s compensation, health insurance with the healthcare marketplace, and more. We will assess your business’ needs and recommend the types of business insurance policies your company needs to stay in compliance with the law, protect it from damage and disasters, and keep your employees safe & healthy!

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AWS Insurance


to be overwhelmed by insurance regulations

AWS Insurance was formed in 1987 and is directed by its managing partners Frank “Buster” Seeling IV and Michael Seeling. A well-trained staff of 15 personal and business Customer Account Managers assists them as well as 8 Account Executives.

We serve the entire Gulf Coast region through our Metairie, LA office, providing home insurance, car insurance, individual and group health insurance, flood insurance, life insurance, and liability insurance to our clients with national and international interests.
AWS Insurance pledges to work with you to find the best solution for your situation.

AWS Insurance

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Call Us Today 1-800-375-5563
New Orleans 504-883-4111

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4501 W. Napoleon Ave. Suite 200
Metairie, LA 70001

Please complete the form below to start your free consultation and price quote. Thank You.

Melinda Martin

Account Executive

Melinda began her insurance career in 1985 with Alexander & Alexander where she received her Property & Casualty and Life & Health license. Since then she has worked at various agencies in the New Orleans area and in California as a senior account manager for Employee Benefit Plans.  While in California, she was also the Membership Director for the Burbank Chamber of Commerce. Melinda joined the AWS team in July of 2015.

Michael A. Seeling

Vice President

Graduated from the University of Louisiana at Lafayette with a B.A. in Insurance Risk Management and is a graduate of Archbishop Rummel High School in New Orleans. He joined AWS in October of 2008 and has been awarded the Patient Protection and Affordable Care Act Certification (PPACA). Additionally, he is working towards his Certified Insurance Counselor (CIC), Registered Health Underwriter (RHU), and Registered Employee Benefits Consultant (REBC) designations. He is also a member of the National Association of Health Underwriters (NAHU), National Association of Insurance Financial Advisors (NAIFA), and is an active member of the Fore!Kids foundation.

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