August: The Deadliest Month on the Road

driving in car

August: The Deadliest Month on the Road

What do you think the most dangerous day on the road is? Popular guesses might be New Year’s Eve, Super Bowl Sunday, or even Mardi Gras. However, the most dangerous day on the road turns out to be an unassuming day at the beginning of August. August 2nd, in fact. The Insurance Institute for Highway Safety based its calculations on fatalities from 2012 to 2016 and discovered that a total of 505 people were killed on that day during the period. The entire month of August, however, is a deadly month on the road. That is, a car wreck is more likely to fatal during the month of August.

So, what makes the entire month of August so deadly? When we think of New Year’s Eve, Super Bowl Sunday and Mardi Gras, we think of careless partiers who take to the roads after having had way too much to drink. We don’t typically make this association with August 2nd or the entire month of August, for that matter. The roads during August are filled, packed even, with vacationers trying to soak up the last month of summer. Summer vacation, sunny skies and the determination to make the most out of the remaining summer days create a scenario where drivers are a little more carefree.

The factors that go into creating the perfect formula for a wreck are fast acceleration, hard brakes and idle time. These are three key things that determine whether somebody is more likely to be in an accident. Having a carefree attitude can undoubtedly lead to this dangerous driving habits.

AWS Insurance makes the safety of you and your family a top concern! Give us a call today and or shoot us a message online and let’s discuss auto insurance policies that are perfect for you. Choosing the right car insurance policy in Louisiana can be a complicated and confusing process, but AWS makes it easy!

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Melinda Martin

Account Executive

Melinda began her insurance career in 1985 with Alexander & Alexander where she received her Property & Casualty and Life & Health license. Since then she has worked at various agencies in the New Orleans area and in California as a senior account manager for Employee Benefit Plans.  While in California, she was also the Membership Director for the Burbank Chamber of Commerce. Melinda joined the AWS team in July of 2015.

Michael A. Seeling

Vice President

Graduated from the University of Louisiana at Lafayette with a B.A. in Insurance Risk Management and is a graduate of Archbishop Rummel High School in New Orleans. He joined AWS in October of 2008 and has been awarded the Patient Protection and Affordable Care Act Certification (PPACA). Additionally, he is working towards his Certified Insurance Counselor (CIC), Registered Health Underwriter (RHU), and Registered Employee Benefits Consultant (REBC) designations. He is also a member of the National Association of Health Underwriters (NAHU), National Association of Insurance Financial Advisors (NAIFA), and is an active member of the Fore!Kids foundation.